BAM Editorials

What nobody tells you about owning an agency is that the hardest part isn't the workload, it's watching work you know could be exceptional evolve into something different after you've poured your expertise, creativity, and heart into it. Over time, I've learned an important lesson: I don't own every outcome. I own the quality of the strategy, the thinking, and the advice I bring to the table.

Your website should do more than exist. A website SWOT analysis helps uncover what’s working, what’s holding you back, and where your biggest digital growth opportunities are hiding.

Most companies are still using LinkedIn like it's 2020. Today's platform rewards conversations, authenticity, and employee advocacy—not corporate broadcasting. Discover the LinkedIn strategies that are helping professionals build authority, grow their networks, and generate real business in 2026.

Impressions are up. Clicks are up. Everything looks great—until someone asks the one question that matters: what did it actually drive? In this “What da Font?” edition, we break down the five KPIs that move marketing from activity to impact—and why it’s time to stop measuring what’s easy and start measuring what counts.

Creating a great pitch deck isn’t about fancy templates — it’s about intentional storytelling, clean design, and purposeful flow. In Part 2 of Whata DECK!, we break down the best practices that transform average presentations into decks that feel sharp, confident, and unforgettable.

From a 13-year career in insurance to leading one of the most recognizable marketing agencies in Pro AV, Brandy Alvarado-Miranda brings a rare blend of strategy, industry insight, and community impact. As the founder of BAM! Marketing & PR and co-founder of WAVIT, she is not only driving results for clients but also creating pathways for women to grow, connect, and lead in the AV/IT industry.

Your first trade show can feel like stepping into an alternate universe — endless booths, crowded aisles, and more acronyms than anyone should encounter before 10 a.m. But beyond the chaos lies opportunity. Trade shows are not just marketing events; they are company-wide stages where every department represents the brand. With the right preparation, presence, and post-show follow-up, you won’t just survive the show floor — you’ll walk away smarter, more connected, and ready t

Always on the Hunt with Leo Golubitsky Podcast

So proud to share my story with @VoyageLA! 💚 From my AV beginnings to launching BAM! Marketing & PR, this journey wouldn’t be possible without mentors, friends, and our incredible BAMily.

Our fearless leader was recently on Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond.

Explore Brandy Alvarado-Miranda’s AV journey on Commercial Integrator, from marketing to leading women’s advocacy.

The benefits of building & joining communities of customers, employees, vendors, partners, industry associations, & civic groups. Building communities among your stakeholder groups and facilitating interactions can generate benefits for each community member. And that, in turn, increases the loyalty community members feel towards your business. Whether it’s a group of customers, employees, vendors or partners, building a community enables them to share experiences and ideas t

Brandy Alvarado-Miranda shares tips that can help your team convert more leads through better sales and marketing alliance. I was recently asked to contribute to a panel discussion on the topic of aligning sales and marketing teams. I’ve had my fair share of trying to bridge this divide to leverage sales and marketing efforts, but there’s always been one significant factor that sticks out- a severe lack of lead conversion. According to a HubSpot study, 79% of marketing leads

This technology marketer talks about what she did differently in 2021 to reach her audience and make brand connections. I think we’ve all said this over the last two years, but 2021 has been a very different year. As technology marketers, we have an arsenal of tools and tips for our clients. But what works well for one, does not work for another. For me, the key has been really drilling down to targeted buyer personas. My clients have come to anticipate a ton of questions to

How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion. When developing a strategy to align your social media program to your marketing funnel, be sure to look beyond the awareness level. Social media can also impact the other three levels—evaluation, acquisition and expansion. And by connecting across all four levels, your marketing team can greatly assist your sales team in turning prospects into

Advice from marketing experts on how to create better B2B customer experiences that help businesses stand out from their competition. When customers feel as though they have had an experience while interacting with your company and using your products and services, they tend to keep coming back. Even more important, they want to tell other people—who will then want to enjoy that same experience. The key is to elevate your customer interactions so that they transform from mere

Interviews by Martin Palicki Early in 2021, Brandy Alvarado-Miranda launched BAM! Marketing & PR Agency. Brandy has an extensive marketing background, working for several companies since 2001. In 2014 she began working in the technology sector and hasn’t looked back. She has been a board member for Women In Digital Signage since 2018 and has chaired the AVIXA Women’s Council since 2019. Most recently, she was Director of Sales & Marketing for Mad Systems. With a specialty in

In a year that resembled part dumpster fire and part rainbow, InfoComm went off with all its usual glory, but with a slightly smaller audience and exhibitor presence. That did not stop manufacturers and attendees from enjoying their first in-person event since the inception of COVID-19. I thoroughly enjoyed seeing my fellow #AVTweeps at the OCCC networking and checking out the technology. For me personally, this year was unlike any InfoComm I’ve ever attended, because this ye

A client recently signed up for an advertising opportunity and part of that sponsorship included an advertorial piece. My manufacturer client tasked me with writing this piece, and like any great writer, I asked for some additional info to craft this advertorial. Shockingly my client just wanted to taut their latest product. We went on to discuss goals, specifically marketing goals surrounding this product before diving headlong into writing. Below are a my four rules for wri