Marketing Out Loud Blog

Impressions are up. Clicks are up. Everything looks great—until someone asks the one question that matters: what did it actually drive? In this “What da Font?” edition, we break down the five KPIs that move marketing from activity to impact—and why it’s time to stop measuring what’s easy and start measuring what counts.

Creating a great pitch deck isn’t about fancy templates — it’s about intentional storytelling, clean design, and purposeful flow. In Part 2 of Whata DECK!, we break down the best practices that transform average presentations into decks that feel sharp, confident, and unforgettable.

Marketing in the Pro AV and digital signage space isn’t generic — it’s technical, fast-moving, and highly competitive. Success requires clear benefit-driven messaging, smart digital strategy, powerful content, and continuous optimization. This guide breaks down how to create marketing that doesn’t just attract attention — it builds trust and drives measurable growth.

Creating a great pitch deck isn’t about fancy templates — it’s about intentional storytelling, clean design, and purposeful flow. In Part 2 of Whata DECK!, we break down the best practices that transform average presentations into decks that feel sharp, confident, and unforgettable.

In today’s digital arena, visibility is power — and AV companies can’t rely on a single tactic to compete. SEO builds long-term authority and organic strength, while SEM captures immediate demand at the moment intent is highest. Separately, they’re powerful. Together, they create strategic dominance — using real-time data, reduced ad costs, and optimized visibility to turn search into sustained growth.

Your first trade show can feel like stepping into an alternate universe — endless booths, crowded aisles, and more acronyms than anyone should encounter before 10 a.m. But beyond the chaos lies opportunity. Trade shows are not just marketing events; they are company-wide stages where every department represents the brand. With the right preparation, presence, and post-show follow-up, you won’t just survive the show floor — you’ll walk away smarter, more connected, and ready t

Our team attended the Almo E4 Experience and walked away with practical education, hands-on exposure to emerging AV technology, and meaningful industry connections. The event delivered a full-spectrum look at where audiovisual innovation is heading — and how we can bring those insights directly into our work.

Our team attended the NAMM Show in Anaheim and experienced a powerful mix of cutting-edge music technology, industry education, and cultural connection. From product innovation to live performances, the event reinforced where music and sound technology are heading next.

Fonts aren’t decoration. They’re infrastructure. If your website feels “off,” typography might be the reason. New blog: What da FONT?

A client recently signed up for an advertising opportunity and part of that sponsorship included an advertorial piece. My manufacturer client tasked me with writing this piece, and like any great writer, I asked for some additional info to craft this advertorial. Shockingly my client just wanted to taut their latest product. We went on to discuss goals, specifically marketing goals surrounding this product before diving headlong into writing. Below are a my four rules for wri

They Call Me BAM! Since I’ve officially launched my business, many have asked, “Why BAM?” Well, it signifies a few things… First BAM are my initials -Brandy Alvarado-Miranda, and that’s the main reason I choose BAM. The look and feel of my website and logo reflects my love of superheroes and old comic books. I love all those strong callouts like “BAM” and “POW” found in the comics. I am particularly fond of Wonder Woman. Since becoming the “Fearless Leader” for the AVIXA Wome

January 21, 2021 Anaheim, CA –Noted pro AV marketer, Brandy Alvarado, has launched a marketing agency—BAM! Marketing & PR Agency—geared towards the AV and tech industry. BAM! was created to serve as a trusted partner for pro AV companies looking to develop and execute unique marketing strategies. The newly created agency will offer content creation, copy writing, website management, social media management, press relations, branding, and more for the audiovisual community. “

I just started my marketing business and wanted to launch it with a splashy press release. It started me thinking about the best way to write a press release and the components of a good PR. Here’s a few tips I’ve learned along the way about composing a catchy press release. 1. Keep it simple and straightforward I’ve been informed by Press contacts that when they get an overly wordy Press Release that can get overlooked. Editors do not want to spend an overwhelming amount of