Our industry has heard of AVaaS, SaaS, and many more “as a Service” terms. I’m here to throw my hat into the ring for another term. Let...

The benefits of building & joining communities of customers, employees, vendors, partners, industry associations, & civic groups....

Brandy Alvarado-Miranda shares tips that can help your team convert more leads through better sales and marketing alliance. I was...

This technology marketer talks about what she did differently in 2021 to reach her audience and make brand connections. I think we’ve all...

How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion....

Advice from marketing experts on how to create better B2B customer experiences that help businesses stand out from their competition....

Interviews by Martin Palicki Early in 2021, Brandy Alvarado-Miranda launched BAM! Marketing & PR Agency. Brandy has an extensive...

In a year that resembled part dumpster fire and part rainbow, InfoComm went off with all its usual glory, but with a slightly smaller...

Refik Anadol is a prolific digital artist that uses LED displays and projection to create mesmerizing data sculptures. His medium varies...

It’s my birthday today. Shhhhh don't tell anybody, but I’m inching closer and closer to 50. Yikes! Guess that means I must accept that...

With great tech, comes great triumphs. Whether technology is a friend or foe, it can be used for good. (Mostly) In Higher Education...

AVIXA Study Suggests Higher Ed Spending in 2021. Hall Technologies is a proud member of AVIXA In a recent report from AVIXA, a noticeable...

Spring is here, and this temperate season typically marks the start of renewal and rebirth. For marketers, it’s also time to do some...

A client recently signed up for an advertising opportunity and part of that sponsorship included an advertorial piece. My manufacturer...

Source: Hall Technologies I’m used to doing it this way!” “I want it my way!” “We’ve always historically done it this way!” Does any of...

January 25, 2021 --- As part of its commitment to providing "state-of-the-art solutions for the most demanding needs," Hall Research is...

Since I’ve officially launched my business, many have asked, “Why BAM?” Well, it signifies a few things… First BAM will be my initials...

January 21, 2021 Anaheim, CA –Noted pro AV marketer, Brandy Alvarado, has launched a marketing agency—BAM! Marketing & PR Agency—geared...

I just started my marketing business and wanted to launch it with a splashy press release. It started me thinking about the best way to...