PCD Strengthens Engineering and Northern California Sales Teams with Two Strategic Industry Veterans

Experienced AV professionals Flynn Kelly and Rick Shaffer expand PCD's design expertise and regional customer support

Santa Rosa, CA – July 28, 2026 – PCD announced the addition of two accomplished industry professionals to its growing team. Flynn Kelly, CTS, has joined as Senior Design Engineer, while Rick Shaffer joins as Design Sales Consultant serving the Greater Sacramento and Northern California region.

The appointments reinforce PCD's continued investment in delivering engineered technology solutions backed by local expertise and long-term customer relationships.

With more than 30 years of experience in audiovisual systems design, engineering and project delivery, Kelly brings extensive expertise designing enterprise-scale media networks and unified communications environments for corporate, education and commercial clients. Throughout his career, he has successfully delivered hundreds of complex design-build projects across the United States and South America, specializing in AV-over-IP, Dante, Q-SYS and scalable media networking architectures.

At PCD, Kelly will focus on designing AV systems that support evolving workplace, higher education and institutional technology requirements.

"Education technology has been my passion for many years, looking forward to building learning environments that are more connected, flexible and collaborative than ever before," said Flynn Kelly, CTS, Senior Design Engineer at PCD. "PCD has built an outstanding reputation for thoughtful engineering and customer partnership, and I'm excited to help educational institutions and enterprise clients design systems that not only meet today's needs but are ready for what's next."

Expanding PCD's customer presence in the Greater Sacramento region, Rick Shaffer joins the company as Design Sales Consultant. Shaffer brings a unique combination of enterprise security, workplace technology and facilities operations experience.

Prior to joining PCD, Shaffer served as a Workplace Life Safety Specialist at Accenture, where he managed access control initiatives, security operations and complex systems implementations while supporting the organization's North American ISO 27001 information security certification efforts. Earlier in his career, he led facilities and technology teams supporting large houses of worship, overseeing modern AV systems that included live production, streaming and lighting environments.

His diverse background provides customers with a practical understanding of how technology, operations and user experience intersect across commercial, education and worship environments.

"From my first conversations with Hal, John and the PCD team, it was clear they've built a strong reputation for doing things the right way," said Rick Shaffer, Design Sales Consultant at PCD. "Their processes are dialed in, their projects are top notch, and the attention to detail really shows up in the finished installations. I'm excited to be part of it."

According to PCD leadership, both additions reflect the company's continued commitment to investing in exceptional talent as demand grows for integrated AV, collaboration and digital communication solutions throughout Northern California.

"Flynn and Rick each bring decades of experience that complement our culture and our commitment to delivering exceptional customer outcomes," said Hal Truax, President of PCD. "Flynn strengthens our engineering capabilities for increasingly sophisticated AV environments, while Rick expands our ability to serve customers throughout the Greater Sacramento region with the local expertise and responsiveness they've come to expect from PCD. We're excited to welcome both to the team."

For more information about PCD and its services, visit www.pcdinc.net.

About PCD Audio & VideoPCD is the premier Audio/ Video Integrator in Northern California serving clients as far north as the Oregon / California border and as far south as Fresno. PCD has a strong portfolio of work featuring clients including performing art centers, schools, government buildings, commercial offices, houses of worship, hospitality venues and more.