The Hidden Perks of Hitting 'Share': LinkedIn Wins for Employees

WII-FM: What's In It for Me? Why Employees Should Promote Their Company on LinkedIn

I was taught this phrase awhile back, and I still use it today when creating

campaigns. For me, it boils down to this popular acronym: WII-FM — "What’s In It For Me?" It’s the internal radio station we’re all tuned into when making decisions, especially in the workplace. So, when employers encourage their team members to share or repost company content on LinkedIn, it’s fair for employees to ask: What’s in it for me?

The answer? A lot more than you might think.

🎯 The Power of Personal Branding

Your LinkedIn profile isn’t just a digital resume — it’s your professional billboard. When you share company news, success stories, or thought leadership content, you’re not just promoting your employer — you’re promoting yourself as an engaged, informed, and forward-thinking professional.

By consistently sharing relevant, industry-specific content:

• You position yourself as a go-to expert in your field.

  
  

• You gain credibility and visibility with colleagues, clients, recruiters, and thought leaders.

  
  

• You open the door to career advancement, speaking engagements, and leadership opportunities.

  
  

🌐 Expand Your Network, Expand Your Influence

Every time you engage with company content on LinkedIn, you:

• Reach new audiences beyond your immediate connections.

  
  

• Build relationships with like-minded professionals.

  
  

• Create opportunities for collaboration, mentorship, or future roles.

Your network becomes more robust — not just in size, but in value.

👀 More Eyes, More Opportunity

Believe it or not, employee-shared posts receive up to 8x more engagement than content shared by company pages alone. That means:

• You’re helping amplify content you believe in.

• You become a trusted voice within your network.

• You may even catch the eye of senior leadership, partners, or future clients.

It’s like having your own spotlight — but with company content doing the heavy lifting.

🏆 Be a Culture Champion

When you share team wins, community involvement, new innovations, or major announcements, you're doing more than hitting “share.” You’re:

• Showing pride in your workplace.

• Helping attract future talent who are a culture fit.

• Demonstrating that you’re an active contributor to the company’s success.

It’s leadership without the title.

💡 A Rising Tide Lifts All Boats

When your company grows in reputation and reach:

• It can bring in bigger projects and better clients.

• It strengthens the brand, which in turn makes your resume more impressive.

• It often leads to new internal opportunities and resources that benefit the whole team.

By helping promote the company, you're investing in your own professional growth.

✅ Easy Ways to Get Started

Not sure how to start engaging with company content? Try this:

• Like and comment on posts you connect with.

• Reshare with a personal note — even 1-2 sentences goes a long way.

• Highlight your role in a project when a win is posted.

• Tag a colleague and start a conversation.

Small actions, big visibility.

Final Thought: Tune Into Your WII-FM

Maybe you think your company should be the only one doing the promoting. Yes, and no. LinkedIn isn’t just a platform for companies to speak — it’s a space for employees to shine. By promoting your company, you elevate your own voice and open new doors you may not have expected. So next time you see a company post, ask yourself not just “What’s in it for them?” but “What’s in it for me?”

Because the answer is: plenty.