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out loud!
a blog by BAM! Marketing & PR Agency


What Agency Owners Never Tell You About Creative Work
What nobody tells you about owning an agency is that the hardest part isn't the workload, it's watching work you know could be exceptional evolve into something different after you've poured your expertise, creativity, and heart into it. Over time, I've learned an important lesson: I don't own every outcome. I own the quality of the strategy, the thinking, and the advice I bring to the table.

Brandy Alvarado-Miranda
Jul 293 min read


PCD Strengthens Engineering and Northern California Sales Teams with Two Strategic Industry Veterans
PCD continues to grow its engineering and regional sales teams with the addition of AV industry veterans Flynn Kelly, CTS, and Rick Shaffer. Together they bring decades of experience in enterprise AV, collaboration technology and customer engagement, strengthening PCD's ability to serve organizations throughout Northern California.

Brandy Alvarado-Miranda
Jul 283 min read


Beyond One-to-One: WAVIT Reinvents Mentorship Through the Wave of Influence Program
Wave of Influence Mentorship Program press release

Brandy Alvarado-Miranda
Jul 213 min read


Passing the Torch: John Rudolph Retires, Hal Truax Takes the Helm as President of PCD
press release regarding Passing the Torch: John Rudolph Retires, Hal Truax Takes the Helm as President of PCD

Brandy Alvarado-Miranda
Jul 203 min read


The Power of Website SWOT Analysis: Strengthen Your Online Presence
Your website should do more than exist. A website SWOT analysis helps uncover what’s working, what’s holding you back, and where your biggest digital growth opportunities are hiding.

Brandy Alvarado-Miranda
Jul 84 min read


Is Your LinkedIn Strategy "2000 and Late?" Why Your LinkedIn Strategy Needs a Serious Upgrade
Most companies are still using LinkedIn like it's 2020. Today's platform rewards conversations, authenticity, and employee advocacy—not corporate broadcasting. Discover the LinkedIn strategies that are helping professionals build authority, grow their networks, and generate real business in 2026.

Brandy Alvarado-Miranda
Jul 83 min read


Compare, Explore and Decide with cavlo Compares at Seattle Tech Expo
cavlo Interactive Experience Lets AV Professionals Compare Products Side-by-Side and Decide What Works Best for Their Applications

Brandy Alvarado-Miranda
Jul 72 min read


Compare, Explore and Decide with cavlo Compares at Seattle Tech Expo
cavlo is introducing cavlo Compares, an interactive product evaluation experience debuting at the Seattle Tech Expo on October 21–22. Developed in partnership with Coherent Design, the new feature allows attendees to compare similar AV technologies side-by-side in a fair, standardized environment helping integrators, consultants and end users make informed technology decisions through firsthand experience.

Brandy Alvarado-Miranda
Jul 62 min read


WAVIT Announces Expansion of Board of Directors Ahead of Year Four
Board of Directors Expands with Five New Industry Leaders and a new VP Anaheim, CA – June 15, 2026 – As Women in AV/IT (WAVIT) continues to expand its impact across the audiovisual and technology industries, the organization has strengthened its leadership team with the appointment of five new members to its Board of Directors and the nomination of a new Vice President. Joining the board are Vanessa Tolisano, Gisela Ramirez, Kristy Demsay, Kim Lonas, and Susan Milwit, while C

Brandy Alvarado-Miranda
Jun 153 min read


Mount-It! PRO, Jupiter Systems & Velasea Launch InfoComm Triple Play Giveaway
Mount-It! PRO, Jupiter Systems, and Velasea are teaming up at InfoComm 2026 for the “Triple Play Giveaway,” giving attendees the chance to win premium prizes while exploring the latest in AV infrastructure, visualization, and integration technology.

Brandy Alvarado-Miranda
May 282 min read


Praevar Launches Vanguard Series with Lower TCO for Outdoor Digital Signage
Praevar has expanded its Vanguard Series outdoor display platform with rugged, sunlight-readable digital signage designed for easier deployment, simplified maintenance, and lower total cost of ownership across retail, transit, campus, and public environments.

Brandy Alvarado-Miranda
May 262 min read


Start Your Engines: Total LED Takes Pole Position at InfoComm
K-WAV rebrands to Total LED ahead of a race-car inspired theme for their InfoComm booth.

Brandy Alvarado-Miranda
May 252 min read


Mount-It! PRO Brings Installation Efficiency Zone to InfoComm
Mount-It! Pro brings its Installation Efficiency Zone to InfoComm 2026, showcasing faster installs, smarter mounting solutions, and integrated demos with Jupiter Systems and Velasea.
Brandy Alvarado-Miranda
May 252 min read


SAVY Introduces Adjustable Height PTZ Stand at InfoComm
SAVY is introducing a new Adjustable Height PTZ Stand at InfoComm, giving rental and staging teams a professional, movable camera support solution designed specifically for live-event PTZ camera placement.
Brandy Alvarado-Miranda
May 252 min read


Mount-It! PRO Brings Installation Efficiency Zone to InfoComm
Mount-It! PRO Brings Installation Efficiency Zone to InfoComm Press release

Brandy Alvarado-Miranda
May 182 min read


Your KPI is Showing!
Impressions are up. Clicks are up. Everything looks great—until someone asks the one question that matters: what did it actually drive? In this “What da Font?” edition, we break down the five KPIs that move marketing from activity to impact—and why it’s time to stop measuring what’s easy and start measuring what counts.

Brandy Alvarado-Miranda
Apr 262 min read


Whata DECK!: PART 2:
Creating a great pitch deck isn’t about fancy templates — it’s about intentional storytelling, clean design, and purposeful flow. In Part 2 of Whata DECK!, we break down the best practices that transform average presentations into decks that feel sharp, confident, and unforgettable.

Brandy Alvarado-Miranda
Apr 263 min read


WAVIT Expands 2026 Mary Cook Empowerment Scholarship to Support Women in AV/IT Designing the Future Scholarship Honoring a Trailblazer’s Legacy
WAVIT announces the return of the Mary Cook Empowerment Award: Designing the Future, a scholarship supporting women entering the AV/IT industry through mentorship, education, and a full InfoComm experience.

Brandy Alvarado-Miranda
Apr 123 min read


D2S DSCBS Launches to Simplify AV Project Execution in Brazil for Global Integrators
D2S DSCBS launches a new Logistics-as-a-Service model designed to eliminate risk in AV deployments across Brazil. By combining logistics expertise, AV knowledge, and a non-compete approach, the company enables global integrators to maintain control while executing projects seamlessly.

Brandy Alvarado-Miranda
Apr 93 min read


Celebrating Women in AV/IT 2026: Brandy Alvarado-Miranda (aka BAM!)
From a 13-year career in insurance to leading one of the most recognizable marketing agencies in Pro AV, Brandy Alvarado-Miranda brings a rare blend of strategy, industry insight, and community impact. As the founder of BAM! Marketing & PR and co-founder of WAVIT, she is not only driving results for clients but also creating pathways for women to grow, connect, and lead in the AV/IT industry.

Brandy Alvarado-Miranda
Mar 276 min read
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