BAM Editorials

Our industry has heard of AVaaS, SaaS, and many more “as a Service” terms. I’m here to throw my hat into the ring for another term. Let...

The benefits of building & joining communities of customers, employees, vendors, partners, industry associations, & civic groups....

Brandy Alvarado-Miranda shares tips that can help your team convert more leads through better sales and marketing alliance. I was...

This technology marketer talks about what she did differently in 2021 to reach her audience and make brand connections. I think we’ve all...

How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion....

Advice from marketing experts on how to create better B2B customer experiences that help businesses stand out from their competition....

A client recently signed up for an advertising opportunity and part of that sponsorship included an advertorial piece. My manufacturer client tasked me with writing this piece, and like any great writer, I asked for some additional info to craft this advertorial. Shockingly my client just wanted to taut their latest product. We went on to discuss goals, specifically marketing goals surrounding this product before diving headlong into writing. Below are a my four rules for wri