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In a year that resembled part dumpster fire and part rainbow, InfoComm went off with all its usual glory, but with a slightly smaller...

I just started my marketing business and wanted to launch it with a splashy press release. It started me thinking about the best way to write a press release and the components of a good PR. Here’s a few tips I’ve learned along the way about composing a catchy press release. 1. Keep it simple and straightforward I’ve been informed by Press contacts that when they get an overly wordy Press Release that can get overlooked. Editors do not want to spend an overwhelming amount of