Unleash our support when you’re out of ideas. We’ve got plenty!
“Help! I’ve hit a roadblock and can’t think of a thing to post, or write about.”
Running out of content ideas? We hear this often with new clients, and we get it! The importance of a content strategy cannot be underestimated. Don’t worry, we’ve got plenty of ideas to keep your brand fresh and in the spotlight. Here are a few of our favorites…
Product Videos – Unleash the Power of Visual Storytelling!
In the age of social media, your brand can shine brightly. Harness the versatile power of videos, both long and short, to educate and engage your audience. From tutorials to product showcases, let your message resonate. Instagram reels and TikTok videos, with their infectious charm, are the new battlegrounds for high audience engagement. Here are a few video ideas to add to your arsenal:
1. Hands-on product demos
2. Unboxing videos
3. Use case/application videos
4. Case study video utilizing your product
5. Installation video
Publish Blogs – Chronicle Your Brand's Epic Journey!
Blogs serve as scrolls of wisdom, imparting knowledge about your brand and guiding those in search of solutions. A cost-effective method to boost your brand's reach, optimize your blogs for maximum impact. Ensure they provide value, clarity, and consistency to establish your brand's authority. Here are 20 awesome ideas for your next blog:
1. How-to Guides: Create step-by-step tutorials on various topics related to your niche.
2. Listicles: Compile lists of resources, tools, or products related to your niche.
3. Case Studies: Analyze real-life examples and case studies within your industry.
4. Trends and Predictions: Discuss emerging trends and industry predictions.
5. Interviews: Interview experts, influencers, or thought leaders in your niche.
6. Personal Stories: Share your personal experiences, challenges, and successes related to your niche.
7. How I Solved a Problem: Describe a problem you faced and how you solved it.
8. Reviews: Review products, services, or books relevant to your audience.
9. Myth Debunking: Identify common myths or misconceptions in your industry.
10. Frequently Asked Questions (FAQs): Compile a list of frequently asked questions in your niche.
11. Industry News: Cover recent news and developments in your field.
12. Inspirational Stories: Share inspiring stories of individuals or companies related to your niche.
13. Beginner's Guides: Create comprehensive guides for beginners in your niche.
14. Seasonal Content: Write blog posts related to upcoming holidays or seasons.
15. Infographics: Create visually appealing infographics to present data or statistics.
16. Guest Posts: Invite guest bloggers to write on your website.
17. Video Content: Experiment with video content by creating tutorials, vlogs, or explainer videos.
18. Controversial Topics: Discuss controversial or debated subjects in your industry.
19. Behind-the-Scenes: Offer a glimpse into your daily work or the inner workings of your business.
20. Resource Roundup: Curate a list of useful articles, tools, or resources in your field.
Use Infographics – Captivate Your Audience with Visual Magic!
Infographics, with their vibrant allure, inject life into your marketing campaigns. They present statistics and procedures in an aesthetically pleasing manner, sparing your audience from the doldrums. Quick and affordable, infographics make data easily digestible, empowering your audience to grasp information effortlessly. Use colors, icons, and fonts that enhance the message, and always cite your sources if you're using data or statistics from external references.
How-To Guides
Comparisons
Statistics and Data
Process Explanation
Timelines
Geographic Information
Flowcharts
Product Comparisons
Technology Explainers
Utilize Trending Topics – Ride the Waves of Social Media!
In the ever-evolving world of social media, trending topics are your allies. Engage with memes, viral songs, and dances endorsed by influencers. TikTok's trend-setting spirit has opened doors for all. Join the trend or set the trend – the choice is yours!
Behind-the-Scenes Content: Show your audience what happens behind the scenes in your business or life. This could be a sneak peek of your workspace, your morning routine, or a day in the life.
Customer/Testimonial Spotlights: Share success stories or testimonials from happy customers or clients. This not only promotes your product or service but also builds trust.
Interactive Polls and Quizzes: Ask questions or create quizzes that encourage audience participation. For example, "Which product do you like more: A or B?" or "Take this quiz to find out your style."
Educational Content: Share useful tips, how-to guides, or facts related to your industry. People love learning new things.
User-Generated Content (UGC): Share content created by your customers or followers using your product or service. It's a great way to showcase your brand's impact.
Inspiring Quotes: Share inspirational or motivational quotes that align with your brand's values. These often get shared and liked.
Holiday and Event Posts: Celebrate holidays, special occasions, or industry events with themed posts. It shows you're up to date and engaged.
Contests and Giveaways: Host contests or giveaways, encouraging people to engage with your content and potentially win prizes.
Storytelling: Share personal stories, anecdotes, or narratives related to your brand or industry. People connect with stories.
Video Content: Videos tend to perform well on most platforms. Create product demonstrations, tutorials, or even vlogs.
Infographics: Share visually appealing infographics with statistics, facts, or tips related to your niche.
Challenges: Create a challenge and invite your audience to participate. For example, a fitness challenge or a cooking challenge.
Trend Hijacking: Keep an eye on trending topics and hashtags and create content that's relevant to those trends. This can increase the visibility of your posts.
Product Announcements: When launching a new product or service, make a series of posts to build anticipation.
Collaborations: Partner with other influencers or brands for joint content, giveaways, or takeovers.
Question and Answer (Q&A) Sessions: Host live Q&A sessions where you answer questions from your audience in real-time.
Memes and Humor: If appropriate for your brand, share funny memes or humorous content. Just be sure it aligns with your brand's tone and values.
Day in History: Share historical facts or events related to your industry or niche.
Tips and Tricks: Share quick tips or hacks that are useful to your audience.
Seasonal and Weather-Related Posts: Depending on your location and audience, you can create posts related to the current season or weather.
Post Testimonials and Customer Reviews – Let Your Customers Champion Your Cause!
Your customers are your closest allies. Share their stories through testimonials and reviews. Harness the power of their voices to strengthen your digital presence. Let their experiences pave the path to your brand's success. We’ve got some ideas on how to best put those glowing reviews to work for you: Display them on your website/ Video testimonials:
Video testimonials can be even more impactful. Ask satisfied customers if they're willing to record a short video sharing their experiences with your product or service. These videos can be shared on your website and social media platforms.
Include them in email marketing:
Incorporate snippets of positive reviews and testimonials in your email marketing campaigns. Highlight the benefits and outcomes experienced by your customers, which can help convince potential customers to take action.
Social media:
Share customer reviews and testimonials on your social media channels. Create visually appealing graphics or posts with customer quotes and feedback. Encourage your satisfied customers to share their experiences on their own social media, tagging your brand.
Case studies:
Develop in-depth case studies that showcase how your product or service solved a specific problem for a customer. Include before-and-after scenarios, data, and customer quotes to provide a detailed and persuasive narrative.
Highlight on product pages:
Place customer reviews and testimonials prominently on your product pages. This can help potential customers make informed decisions while they're considering a purchase.
Use them in advertising:
Incorporate snippets of testimonials in your online and offline advertising campaigns. This can add credibility to your marketing message and make it more persuasive.
Leverage user-generated content:
Encourage customers to share photos and videos of themselves using your products on social media. This not only serves as a form of social proof but also generates user-generated content that you can feature in your marketing efforts.
Monitor and respond:
Regularly monitor online review platforms and respond to both positive and negative reviews. Demonstrating your commitment to customer satisfaction can enhance your brand's reputation.
Request reviews:
Case Studies – Unveil the Heroes of Your Success Story!
Case studies provide an intimate glimpse into your customers' journeys. Prospective clients gain insight into how your product can transform their lives. Share these tales of triumph to inspire confidence in your brand. Content Marketing:
Blog Posts: Create detailed blog posts that narrate the customer's success story, emphasizing the challenges they faced and how your product or service solved those problems.
Whitepapers: Develop in-depth case studies as whitepapers that delve into the details of the customer's experience, with data and analysis.
eBooks: Compile multiple case studies into an eBook to provide a collection of success stories to your audience.
Website:
Landing Pages: Create dedicated landing pages for each case study to drive organic and paid traffic to specific success stories.
Testimonials: Use case studies as a source of testimonials on your website to build trust and credibility.
Social Media:
Shareable Content: Share excerpts, visuals, or short video clips from case studies on social media platforms to engage your audience.
Customer Spotlights: Use case studies to create customer spotlight posts, showcasing individual or business success stories.
Email Marketing:
Newsletters: Include case studies in your email newsletters to educate and inform your subscribers about your product's real-world benefits.
Drip Campaigns: Incorporate case studies into your drip email campaigns to nurture leads and move them through the sales funnel.
Sales Enablement:
Sales Collateral: Equip your sales team with case studies to provide as supporting materials during sales pitches.
Customization: Tailor specific case studies to address the needs and pain points of potential customers in the sales process.
Advertising:
PPC Ads: Use snippets or visuals from case studies in your pay-per-click (PPC) ad campaigns to increase ad relevance and click-through rates.
Display Ads: Create display ads that feature customer success stories to boost credibility and conversions.
Webinars and Seminars:
Webinar Content: Feature customer testimonials and case studies in your webinars to illustrate the value of your product or service.
Conference Presentations: Use case studies in your conference presentations to showcase real-world results.
Customer Onboarding:
Educational Material: Provide new customers with case studies as part of their onboarding process to help them understand how to make the most of your product or service.
Training Sessions: Use case studies as part of training sessions for new users or customers.
PR and Media Relations:
Press Releases: Announce significant customer success stories through press releases to generate media coverage and industry recognition.
SEO and Organic Traffic:
Incorporate keywords related to your case studies in your content to improve search engine rankings, attracting potential customers searching for solutions to similar problems.
In your quest for marketing supremacy, should you find yourself in need of guidance, BAM Marketing stands as your trusty sidekick. We believe that with great marketing, comes great success! Let's connect and make your brand a legend in the audio-visual industry!