Creating a great pitch deck isn’t about fancy templates — it’s about intentional storytelling, clean design, and purposeful flow. In Part 2 of Whata DECK!, we break down the best practices that transform average presentations into decks that feel sharp, confident, and unforgettable.

A client recently signed up for an advertising opportunity and part of that sponsorship included an advertorial piece. My manufacturer client tasked me with writing this piece, and like any great writer, I asked for some additional info to craft this advertorial. Shockingly my client just wanted to taut their latest product. We went on to discuss goals, specifically marketing goals surrounding this product before diving headlong into writing. Below are a my four rules for wri